Wellesley, Mass. - January 25, 2010. THINKstrategies, Inc., the leading strategic consulting company focused on the business implications of the on-demand services market, announced today that
ActiveConversion has been named the latest winner of the
Best of SaaS Showplace (BoSS) Awards program, which is aimed at promoting the measurable business benefits being delivered by today's Software-as-a-Service (SaaS) solutions.
The
BoSS Awards program was announced in January 2009 by
THINKstrategies as an initiative aimed at bringing greater attention to SaaS and cloud computing companies that are producing tangible business benefits for specific user organizations. These benefits include increased sales, lower costs, higher customer satisfaction, faster operations and greater profitability.
ActiveConversion is a leading provider of marketing measurement, lead management and demand generation systems for companies with fewer than 1000 employees. Its solutions make it easy for companies to see which marketing initiatives are paying off, and to produce sales-ready leads. ActiveConversion delivers its solutions as a hosted solution through a low monthly subscription which has been certified by KPMG and Salesforce.com.
An example of the measurable benefits of ActiveConversion's solutions is Mentor Engineering, a 20 year old provider of mobile fleet management and GPS solutions. Mentor estimates the number of qualified leads it has been able to generate has risen 25% since implementing ActiveConversion. And, despite the economic downturn over the past year, Mentor has also seen a 15% increase in their forecasted opportunities which they also attribute to the use of ActiveConversion. The real-time monitoring provided by ActiveConversion also allows Mentor's marketing team to gain greater knowledge about the effectiveness of its marketing programs so it can optimize program and increase sales-ready opportunities.
It is for these reasons that ActiveConversion has been named a Best of SaaS Showplace Award winner. A summary of the company's winning BoSS Award submission can be found at
http://www.saas-showplace.com/awardSummary.php?key=7.
"We are pleased to be recognized by THINKstrategies and the SaaS Showplace for the business value of our on-demand software," said Fred Yee, CEO and co-founder, ActiveConversion. "It adds to an incredibly great year we had in 2009, and further validates the marketing and sales value of ActiveConversion for small to medium sized business."
"Generating quality sales leads has never been more difficult due to today's tough economic climate," stated Jeffrey M. Kaplan, the founder of the SaaS Showplace and Managing Director of THINKstrategies, the strategic consulting firm which conceived and administers the Showplace. "ActiveConversion's on-demand marketing automation solutions enable companies to increase their marketing effectiveness and fuel greater sales success."
