Site Mission
The mission of the Software-as-a-Service (SaaS) Showplace is to create a clearinghouse and designation place that provides,
1. Enterprise decision-makers a free, easy-to-use online directory and repository of valuable information regarding the leading providers of SaaS solutions,
2. SaaS providers and enabling technology vendors a cost-effective method to increase their industry visibility, and generate quality sales leads.
In order to achieve these objectives, THINKstrategies has created numerous ways for SaaS providers and enabling technology vendors to enhance their visibility on the SaaS Showplace website. These include premium site placement and whitepaper links, as well as innovative new mechanisms such as video logs (“Vlogs”) and executive roundtables on timely topics.
THINKstrategies welcomes additional sponsorship suggestions beyond those provided below, and is prepared to create custom sponsorship programs that include multiple elements.
Target Audience/Market Penetration
The SaaS Showplace is aimed at two primary audiences,
1. Enterprise decision-makers seeking to identify the leading providers of SaaS solutions by application category,
2. SaaS provider and enabling technology vendor executives, high-technology investors, business and trade press reporters, and industry analysts seeking to stay abreast of the growing number of players in the market.
In addition, the SaaS Showplace will help business and trade press identify SaaS providers and enabling technology vendors to better understand and report on SaaS trends.
THINKstrategies is committed to continue to expand the target audience and market penetration by creating additional alliances and partnerships, and by aggressively promoting the SaaS Showplace site via e-newsletters, press announcements and industry events.
In order to encourage maximum traffic to the site and visibility for the SaaS providers and enabling technology vendors listed on the site, visitors will not be required initially to register to access or traverse the SaaS Showplace site.
Instead, the site is designed to enable visitors to immediately link to the SaaS providers and enabling technology vendors’ websites where the visitors can register whenever appropriate for relevant material.
This approach permits the SaaS providers and enabling technology vendors to generate and track visitor traffic and potential sales leads referred directly from the SaaS Showplace site.
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